DRIVE PLANNING Primary Sponsor for Renewed Sarah Fisher Hartman Racing Team
 February 6, 2023| 
  • Team News
Elliot Cox
INDIANAPOLIS, Ind. – Sarah Fisher Hartman Racing (SFHR) has announced Drive Planning as its primary sponsor for the 2023 USF2000 Presented by Cooper Tires season.

Also returning to the SFHR team are associate sponsors Hartman Oil, Alderson Commercial Group, Business Art Design, Chick-Fil-A, Direct Supply, Elite Performance, Kelly Landscaping, Metal Fabricators Plus, Rayco Machine and Speedway Indoor Karting.

Elliot Cox will be behind the wheel of the No. 67 SFHR entry for all 18 rounds including three rounds at the Indianapolis Motor Speedway May 11-13 and one round at Lucas Oil Indianapolis Raceway Park in Indianapolis May 25-26.

“Everyone at Drive Planning is excited to partner with Elliot Cox and Sarah Fisher Hartman Racing,” said Todd Burkhalter, Drive Planning CEO and Founder. “We knew that from the moment we met Elliot and his family that they embodied all that we stand for as a company. His entire team certainly has the drive and is focused on success.

“We look forward to a long-standing relationship with Elliot and SFHR. We’ll meet you all in the winner’s circle!”

The move to USF2000 competition comes after a year in USF Juniors in 2022, where Cox finished 11th in the championship while running a partial season and continued making a big impression on and off the track.

“It shows great promise ahead for our team and Elliot to welcome a partnership from Drive Planning,” said Wink Hartman, team co-owner. “After a winter of planning, we look forward to the forward momentum on and off track.”

Based out of Georgia, but with seven locations across the country, Drive Planning takes an intentional approach to a successful life. The company specializes in portfolio management, financial planning, private investments and more. That philosophy makes them a great fit with SFHR and Cox.

“I am incredibly grateful and excited for Drive Planning to race along with me this season as they bring their mission to put their clients on the fast track to 'Keep More, Make More, Live More' to the USF 2000 series,” Cox said. “Racing requires making the best plan to get to the front, and that’s exactly where SFHR and Drive intend to go with this partnership! I am looking forward to getting the season started with the Drive Planning 67 car on the track!”

The season will start February 28 with a test at Sebring International Raceway, with Rounds 1 and 2 following March 3-5. The first two rounds will be held in St. Petersburg, Florida on the 1.8-mile, 14-turn street circuit in conjunction with the NTT INDYCAR SERIES season opener.

ABOUT ELLIOT COX: Elliot Cox has been a Sarah Fisher Hartman Racing driver since 2020. He is a SKUSA Pro Tour National Champion, SKUSA Great Lakes Sprint Series Regional Champion, two-time Route 66 Class Champion, four-time Whiteland Raceway Park Champion and three-time New Castle Motorsports Park Class Champion in addition to being a two-time race winner in the Lucas Oil School of Racing. Cox is a YACademy F4 race winner and finished 11th in the USF Juniors championship after competing in only a partial season of competition. In 2018 Cox formed Driving for Dyslexia, a 501©3 that raises funds and awareness for dyslexia-related causes. He has helped raise over $250,000.

ABOUT DRIVE PLANNING: Drive Planning is a full service financial consulting firm located throughout the United States. They blend expertise in numerous areas of financial planning, tax strategy, real estate and business which allows their clients to Keep More, Make More and Live More. If you’re looking to take an intentional approach to your success, begin at
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