Mazda Road to Indy App Launches at Season-Opener
 March 25, 2015| 
  • Series News

PALMETTO, Fla. – On the verge of the 2015 INDYCAR season-opening races on the streets of St. Petersburg this week, Mazda Road to Indy TV today rolled out the “Official App” for the three series comprising the ladder system to the Verizon IndyCar Series – Indy Lights Presented by Cooper Tires, the Pro Mazda Championship Presented by Cooper Tires and the Cooper Tires USF2000 Championship Powered by Mazda.

Available as a free download at the App Store (iPhones) and Google Play (Android) for mobile phones and tablets, the Mazda Road to Indy App (listed under Road To Indy TV) will feature “one stop shopping” for fans with live timing, live track feed commentary from Rob Howden – voice of the Mazda Road to Indy (@RobHowden), social media, on-board videos, photos, episodes of RoadToIndy.TV – which takes viewers behind-the-scenes and will unveil a new programming format in 2015 – and more including an interactive race schedule which sends notifications when a race is starting.

“We are thrilled to unveil the Mazda Road to Indy app and give fans a new type of access to our series,” said Dan Andersen, Owner and CEO of Andersen Promotions. “It is a great complement to the Cooper Tires Hashtag Campaign [#TeamCooperTire and #MRTI] which helps our drivers tell their story, while connecting to and rewarding fans. Our goal is to assist our teams and drivers in gaining as much exposure as possible as they make their way up the ladder, and the new App and RoadToIndy.TV shows are great ways to showcase the talent in our series.” 

The app was created by the Road to Indy TV team with JP Manterola, Creative Director, heading the project. Along with its current features, the app will continue to be developed with Cooper Tires throughout the season with additional features such as driver highlights and team profiles.

“Our goal was to give fans unlimited free access to follow the Mazda Road to Indy,” said Manterola. “It was a logical step to develop a Mobile App for easy access to our series no matter where you are located. Before you had to do everything from your laptop on different tabs. Now, it’s simple. You click a button on your mobile phone and have all the information you want to support your favorite drivers, teams and the series itself.” 

All three ladder series will be in action this weekend at St. Petersburg with double-header rounds in support of the Verizon IndyCar Series on March 28/29. 
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