TAG Heuer's Rebels Campaign to Feature Shannon McIntosh
 January 23, 2012| 
  • Series News

Rising American Athlete Featured alongside Hollywood Actor In New Campaign


GENEVA, SWITZERLAND - Avant-garde Swiss watchmaker TAG Heuer announced today the "Time for Rebels" exhibition which is in alignment with the launch of a new TAG Heuer collection and is set to feature rising American racer Shannon McIntosh and an A-list Hollywood actor.


"To be chosen to represent the USA in the TAG Heuer Time for Rebels campaign is a huge honor for me," said McIntosh.  "Being in the company of so many notable athletes, celebrities and personalities is truly overwhelming and a testament to the fact that hard work does pay off.  I'm also humbled to begin a relationship with such a pristine brand like TAG Heuer and thank everyone from the bottom of my heart for giving me this opportunity. I've always been a lover of watches and TAG Heuer perfectly marries great design with the ability to compliment the elegance of being a woman. I look forward to a lasting relationship with LVMH."


The TAG Heuer "Time for Rebels" campaign debuted in Geneva, Switzerland during The SIHH Geneva International Fair of Fine Watchmaking where worldwide luxury group LVMH, through its subsidiary TAG Heuer, hosted an exclusive exhibition, coinciding with the introduction of the 2012 luxury Swiss timepiece collection.  The campaign imagery depicts compositions of male and female portraits featuring personalities TAG Heuer considers as rebels for their acts, attitude and for what they stand for.


McIntosh, a 22-year-old from Miamisburg, Ohio, is being groomed by INDYCAR to be the next champion American female racing driver, following the departure of Danica Patrick from the IZOD IndyCar Series® and Indianapolis 500®.  Already being profiled by the likes of Sports Illustrated, ESPN and FOX Sports, McIntosh is well positioned to take the thrown as a serious contender in the sport of American autoracing as she moves up the ranks in the "Mazda Road to Indy."


While McIntosh began her racing career at age 5, continuing her pursuit of INDYCAR has been a struggle at times given her modest upbringing.  She has instead learned to leverage the business side of motorsports to help raise capital to fund her racing pursuits, recently landing a multi-year sponsorship contract with TrueCar.com.


In late 2011, Mashable.com, the popular American news site and Internet news blog with over 50 million monthly page views, named McIntosh one of seven "Must-Follow Athletes on Social Media" while SEVENTEEN magazine, the iconic fashion and beauty magazine for 13 million teen girls each month, named McIntosh one of five finalists in the Hearst Publication's 2011 search for "Pretty Amazing" women, which also included a docu-reality special profiling McIntosh's youth and unusual occupation in a prime-time special on MTV.


The benchmark in cutting-edge chronographs and timekeeping technology since 1860, TAG Heuer's curated "Time for Rebels" thereby merges in a unique way a strong commitment for a better planet and lifestyle, as well as benefiting an environmental charity.


A distinctive aspect of TAG Heuer's "Time for Rebel" campaign is the support in Green Cross International's SMART WATER FOR GREEN SCHOOLS Program, which places the fulfillment of the right to safe drinking water and sanitation at the center of sustainable development by equipping schools with rainwater harvesting systems and providing ecological sanitation facilities to these communities.


For more information on TAG Heuer's "Time for Rebels" campaign, please visit http://www.TAGHeuer.com.    


About TAG Heuer:

TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and most desired brands in the luxury watch industry. The Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world. TAG Heuer is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper for the legendary Indy 500 race, with accuracy at 1/10,000th of a second, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher. This is reflected in its quarter-century partnership with F1 team Vodafone McLaren Mercedes, its 7-year partnership with 2008 Formula 1 World Champion, Vodafone McLaren Mercedes driver Lewis Hamilton, and his new teammate, 2009 Formula 1 World Champion Jenson Button. In 2010, TAG Heuer is partnered with Audi Sport and its drivers in the 24 Hours at Le Mans, and with Tesla Motors for the ''Odyssey of Pioneers'', the first-ever around-the-world tour in electric car. TAG Heuer, more than ever, epitomizes prestige and performance through active partnerships with Hollywood icon Leonardo DiCaprio, Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen, and WTA tennis champion Maria Sharapova. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry. The newest addition to the TAG Heuer legacy is the Calibre 1887, an in-house, Swiss manufactured, integrated column-wheel chronograph movement that pays tribute to the original Heuer oscillating pinion of 1887, one of the brand's first patents and a major benchmark in modern watchmaking. For more information, please visit, http://www.TAGHeuer.com.


About Shannon McIntosh:

Shannon McIntosh is a 22-year-old TrueCar.com-sponsored autoracing driver who competes in INDYCAR's 'Mazda Road to Indy' USF2000 National Championship Series, an important open-wheel stepping-stone to a career in the IZOD IndyCar Series and Indianapolis 500.  McIntosh began her racing career at age 5, and in 2011, was named as one of SEVENTEEN magazine's five "Pretty Amazing" cover-girl finalists.  Tech giant, Mashable.com, listed her among a taste-making group of seven "Must-Follow Athletes on Social Media" while TAG Heuer timepieces depicts McIntosh in their "Time for Rebels" campaign.  With over 17 years of racing experience under her belt ranging from USAC midgets to formula cars, McIntosh is the recipient of the 2006 "DARF Asphalt Driver of the Year" in the USAC Ford Focus Midget Series as well being awarded the Kara Hendrick Memorial Scholarship while attending the Lyn St. James Driver Development Program. McIntosh has been a guest or profiled on a variety of platforms including, MTV's The Seven, MTV News, E! News, SportsIllustrated.com, USA Today, Just Jared, Jr., ESPN.com, AOL.com, Girl's Life Magazine, and TLC's Sarah Palin's Alaska, among others. For more information, please visit, http://www.shannonmcintosh.com, http://www.twitter.com/shannon_mac, or http://www.facebook.com/shannmcintosh


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